Solution Focus in action: a case
Selling your services the Solution Focus Way
For managers and consultants who use Solution Focus, a few thoughts on how to help customers buy your services:
Understanding Solution Focus
From the book, The Solutions Focus by Paul Z. Jackson and Mark McKergow: The Solutions Focus offers a refreshing method of change. Derived largely from an innovative strand of psychotherapy, it is increasingly applied within organizations. It is deceptively simple, yet by no means easy, as Paul Z. Jackson and Mark McKergow explain.
Marketing Innovation Roundtable
The Toronto AMA assembled a cross-section of marketing industry leaders met to discuss the return and rising importance of Innovation in marketing. Using a Roundtable discussion format, participants covered a wide range of topics. The content of their discussion about the process of innovation and what it entails has been broken down into the following key categories:
- Organizations will need to reshape themselves around their customers
- Marketing must reshape its role externally
- Marketing must collaborate and communicate internally
A full report can be downloaded here.