The Customer

The customer is the expert

• Why think of the customer as the expert (in their lives)

Helping management and staff put the customer at the centre of the business

Delivering a consistent branded customer experience can be a vexing issue for the organization. Where do you begin and who’s in charge?

• Branded Customer Experience Implementation

Building capacity in not-for-profit sector: Insights and ideas for action

• Funding is under pressure yet demand for services continues to grow. How will they continue to serve their customers?
• Report

The Customer and Innovation

There has been a great deal of discussion about innovation recently. Bottom line, corporations need to create innovative solutions in products and processes that delight customers, deliver real value, in a manner that makes it easy for them to access the benefits. The Schulich School of Business has embarked on a research series to understand how to unblock the barriers to innovation in organizations. View reports