Personal brand

This popular speech gets a positive audience reaction

Discover your personal brand

Your personal brand is simply a statement of why your fellow business professionals should trust you.

With our personal data widespread on the net we have no control over what impression others have of us. Or, do we? Defining your personal brand allows you to present it in ways that make sense to whoever is in front of us.

This session teaches us that we already have a personal brand, what it might be, how to state it clearly and how to communicate it.

Session outline: Discover your personal brand

–  Why personal branding

–  Why define your leadership style

–  Identifying your resources

–  Deciding where to focus

–  Develop your future brand

–  Making it happen

Alan blends theory and storytelling with active practice of ideas – the result of this process allows you to implement new ideas and approaches right away.

• Alan Kay of the Glasgow Group is a Solution Focused change management specialist in organizational and people strategy. Formerly managing director of a marketing & communications business, Alan’s clients cover a broad range of sectors. Alan’s Solution Focus work includes a number of proprietary approaches featured in a variety of books and journals. He teaches executive development students at Schulich School of Business and at the Canadian Marketing Association.